Privacy Policy

Last updated: August 28, 2026

Yugo GP operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Yugo GP is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, interact with our advertising, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction and shopping information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when contacting us or submitting a customer support inquiry.
• Device information, including information about your device, browser, network connection, IP address, cookie identifiers, advertising identifiers, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, such as pages and products viewed, searches, clicks, referring URLs, interactions with advertisements, items added to or removed from your cart, checkout activity, purchases, and information about how and when you navigate or interact with the Services.
• Advertising and marketing information, including information about how you interact with our advertisements and marketing campaigns and information used to measure, attribute, personalize, or improve those advertisements.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website and through cookies, pixels, tags, APIs, and similar technologies.
• From Shopify and our service providers, including when we engage them to provide technology, payment processing, analytics, fulfillment, advertising, or other services.
• From advertising and marketing partners, including Meta Platforms, Inc. and its services such as Facebook and Instagram, and, when enabled, TikTok and other advertising platforms.
• From other partners or third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember preferences and products you are interested in, send account or transaction notifications, process purchases, returns, exchanges, or other transactions, create and maintain accounts, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.

• Marketing and Advertising. We use personal information for marketing, advertising, and promotional purposes. This may include sending promotional communications by email, text message, or other channels and displaying advertisements for Yugo GP products on our Services, social media platforms, search engines, or other websites and applications.

  We may use information about your activity on our website, including products viewed, items added to your cart, checkout activity, purchases, device information, and other interactions, to measure advertising effectiveness, understand whether advertisements resulted in visits or purchases, create or identify advertising audiences, personalize advertising, perform advertising attribution, and improve our marketing campaigns.

• Analytics and Performance Measurement. We may use personal information and online activity information to understand how visitors use our Services, analyze traffic and shopping behavior, measure conversion rates, troubleshoot technical issues, and improve our website, products, advertising, and customer experience.
• Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
• Communicating with You. We use personal information to provide customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.
• Legal Reasons. We may use personal information to comply with applicable law or valid legal process, respond to requests from law enforcement or government agencies, investigate or participate in litigation or other legal proceedings, and enforce or investigate potential violations of our terms or policies.

Cookies, Pixels and Advertising Technologies

We and our service providers and advertising partners may use cookies, pixels, tags, APIs, server-to-server technologies, software development kits, and similar technologies to operate the Services, remember preferences, analyze website activity, measure advertising performance, and provide or improve advertising.

Meta, Facebook and Instagram

We use, or may use, advertising and measurement technologies provided by Meta Platforms, Inc., including technologies associated with Facebook and Instagram.

Depending on our Shopify data-sharing configuration, these technologies may include:

• Meta Pixel
• Meta Conversions API
• Advanced Matching
• other Meta advertising, analytics, measurement, and audience technologies.

These technologies may collect or receive information about your interactions with our Services, including page and product views, searches, items added to or removed from a shopping cart, checkout activity, purchases, IP address, browser and device information, cookie or advertising identifiers, and other information associated with your interaction with our website.

Where Advanced Matching or similar functionality is enabled, certain customer information, such as an email address, phone number, name, or other identifiers, may be securely transformed, such as through hashing, before being transmitted to Meta where supported.

We may use these technologies to:

• measure the effectiveness of advertising;
• determine whether advertisements lead to visits, purchases, or other actions;
• improve advertising delivery and campaign performance;
• create, match, or reach advertising audiences;
• provide more relevant advertising;
• perform conversion measurement and attribution;
• understand customer interactions with our website; and
• prevent or detect fraudulent or unauthorized advertising activity.

Meta processes information it receives in accordance with its own terms and privacy policies.

TikTok and Other Advertising Platforms

We may also use advertising and measurement technologies provided by TikTok and other advertising or social media platforms.

When these technologies are enabled, they may receive information regarding visits to our website, products viewed, cart activity, checkout activity, purchases, device and browser information, IP address, advertising or cookie identifiers, and other information used for advertising measurement and attribution.

These technologies may be used to measure advertising effectiveness, optimize campaigns, create or reach advertising audiences, attribute purchases or other activity to advertisements, and provide advertising that may be more relevant to users.

Each advertising partner processes information according to its own privacy policies and terms.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With advertising and marketing partners, including Meta Platforms, Inc. (Facebook and Instagram), TikTok, and other advertising providers, where applicable, to provide advertising services, measure advertising effectiveness, perform attribution, optimize campaigns, create or reach audiences, and advertise Yugo GP products.
• Through technologies such as the Meta Pixel, Conversions API, Advanced Matching, advertising pixels, cookies, APIs, and similar technologies as described in this Privacy Policy.
• With business and marketing partners to provide marketing services and advertise to you, including based on products you previously viewed, purchased, or added to your cart and other activity on the Services.

Our business and marketing partners may use information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising based on your activity across different websites or services.

You can exercise applicable rights to opt out of those uses through our Data Sharing Opt-Out page:

https://yugogp.com/pages/data-sharing-opt-out

• When you direct or request us to disclose information to a third party or otherwise consent to the disclosure, such as when necessary to ship products or when you interact with social media integrations.
• With our affiliates or otherwise within our corporate group, if applicable.
• In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy; to comply with legal obligations, subpoenas, search warrants, or similar requests; to enforce applicable terms or policies; or to protect the Services, Yugo GP, our customers, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our Store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise rights over personal information processed by Shopify for these purposes.

For more information, you can review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security practices of those third parties, including the accuracy, completeness, or reliability of information found on their websites.

Information you provide in public or semi-public venues, including information shared through third-party social networking platforms, may be viewable by other users of those platforms.

Our inclusion of links does not, by itself, imply endorsement of the content, owners, or operators of those platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information transmitted over the internet or other networks may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors including whether we need the information to maintain your account, provide the Services, complete transactions, comply with legal obligations, resolve disputes, prevent fraud, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

• Right to Access / Know. You may have the right to request access to personal information we maintain about you.
• Right to Delete. You may have the right to request deletion of personal information we maintain about you.
• Right to Correct. You may have the right to request correction of inaccurate personal information.
• Right of Portability. You may have the right to receive a copy of personal information we maintain about you and, in certain circumstances, request that we transfer it to a third party.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing for purposes considered "targeted advertising" under applicable privacy laws.

You can exercise applicable opt-out rights here:

https://yugogp.com/pages/data-sharing-opt-out

Where required by applicable law, we also honor applicable browser-based opt-out preference signals, such as the Global Privacy Control (GPC).

When you visit our website with an applicable Global Privacy Control signal enabled, we may treat it as an opt-out request for the browser and device used to visit the website. If Shopify can associate the device transmitting the signal with a Shopify account, the request may also be applied to that account.

Other than legally recognized preference signals such as GPC where applicable, we do not necessarily respond to browser "Do Not Track" signals.

• Cookies and Advertising Technologies. Depending on your location and the options available through our Services, you may be able to control certain cookies and advertising technologies through our cookie/privacy controls, browser settings, device settings, or applicable advertising-platform controls. Disabling certain technologies may affect website functionality or the relevance and measurement of advertising.
• Managing Communication Preferences. We may send promotional emails. You may opt out at any time using the unsubscribe option included in those communications. If you opt out of promotional communications, we may continue sending non-promotional messages relating to orders, accounts, transactions, security, or customer service.

You may exercise applicable rights through the options provided on the Services or by contacting us using the contact information below.

We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing certain requests, as permitted or required by law.

Where applicable, you may designate an authorized agent to make requests on your behalf. We may require proof that you authorized that person to act on your behalf and may require you to verify your identity directly with us.

We will respond to valid requests within the time required by applicable law.

Complaints

If you have complaints about how we process personal information, please contact us using the contact information below.

Depending on where you live, you may have the right to appeal our response or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

If personal information is transferred outside the European Economic Area or United Kingdom, where applicable we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms, adequacy decisions, or other mechanisms permitted by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our privacy practices, advertising technologies, service providers, business operations, or legal or regulatory requirements.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us at:

Yugo GP
Email: support@yugogp.com